Aurus cars and fashion – cashmere from Mongolia for men and women in the Russian Federation and EAEU member states

A Senate of Aurus. Photo: Alexander Migl, CC BY-SA 4.0, location and date of photograph: Geneva Motor Show, 2019

Frankfurt am Main, Federal Republic of Germany (Weltexpress). Products from Аурус Моторс (English: Aurus Motors), a capital company in the automotive industry based in Moscow, RF, in which not only the Central Scientific Research Automobile and Automotive Engines Institute based in Moscow and Sollers PJSC, better known as OAO Severstal-Auto, are involved, but also the Emirates Defence Industries Company based in Abu Dhabi, UAE, are sold worldwide, but rarely, as Aurus cars are luxury sedans and belong to the absolute premium class.

Presidents such as Vladimir Putin drive them, and racing driver Roman Rusinov has also driven an Aurus with the addition 01. This is the version for car racing. In future, clothing from the Aurus brand is to be sold in the Russian Federation (RF).

The press service of the Ministry of Industry and Trade told TASS that the sale of clothing from the Russian premium brand Aurus will begin in the RF.

The market for cashmere knitwear is currently developing proactively in the RF and many new companies are appearing. The company Aurus Kaschmir was founded in autumn 2024 to develop, produce and sell clothing under the Aurus brand. ‘To date, women’s and men’s fashion lines have been developed, which will go on sale in accordance with the brand promotion strategy,’ the ministry’s press service said.

Aurus Kaschmir is developing international cooperation with partner countries. High-quality Mongolian cashmere is mainly used in clothing production, the press service added.

A contract provides for the implementation of projects for the processing of cashmere and the delivery of approximately 2,000 tonnes of yarn and 1 million running metres of fabric per year to the RF market and the market of the EAEU states. Deliveries are to be made from Mongolia. EAEU refers to the Eurasian Economic Union.

The Aurus brand not only sells luxury limousines, but also high-quality clothing, air conditioning systems and bottled water.

Note:

With material from TASS.

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